Tag Archives: Media Markt

Swedish retail giants mark switch to digital advertising

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Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily… Read more »

Media Markt launches new concept – builds apartment showroom in-store

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Media Markt re-opens in Barkarby on Thursday and launches a store concept ‘based on the opportunity to experience the latest technology in terms of consumer electronics and smart-home solutions’. This includes… Read more »

Consumer electronics chains’ toughest working Friday

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Today is Black Friday – which might get its big Nordic breakthrough this year. One third of all purchased Christmas gifts so far this year are purchased online.

Expert-CEO: We have no plans for Sweden

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Expert is gathering its forces – for the battle against Elkjøp Group in Denmark, Norway and Finland. But Expert CEO, Lars Christensen, have no future plans for Sweden, and says a takeover of… Read more »