Dagrofa thanks its Gestus brand for a strong growth in sales of private label products. With Gestus as a spearhead sales of its own brands grew by 10 percent in 2015 . ”The… Read more »
Dagrofa adjusts its strategy and focus exclusively on the retail future. “We could easily continue with the strategy we have today. But we want to accelerate our growth in the… Read more »
Norwegian chains Kiwi and Meny wants their Danish consumers to buy Danish, as Dagrofa launches first step of a concept for Danish food producers.
Norgesgruppen consolidates their chain brands. Now, the awarded premium concept Ultra will be converted to Meny.
Dagrofa opens 40 Meny stores in the Copenhagen area this weekend Fully developed, the new chain entry will include 119 stores across Denmark. ”Meny offers something completely new in Denmark,” says chain director Jørgen… Read more »
Norgesgruppen increased its revenues by 5.9 percent 2014. But CEO Tommy Korneliussen believes 2015 will be tougher.
Grocery chain Meny’s app won it’s fourth and fifth prize when Nordma’s Max Marketing Mix awarded marketing communications.
110-120 former SuperBest and Eurospar merchants will put the Meny signs on the store when the Norwegian chain concept is launched in Denmark by Dagrofa this summer.
KIWI is ready to scale up the size of the stores in Denmark. This week the first larger discount store opens in Randers, as a SuperBest store is converted to… Read more »
Dagrofa and its co-owner Norgesgruppen takes the Norwegian Meny-concept to Denmark by a merge and conversion of SuperBest and Eurospar. The first Meny-stores will open their doors next spring. At… Read more »