Specsavers switches media agency in all Scandinavian countries. The new agreement with OMD will be valid from year end.
Specsavers has a new country manager in Sweden. Mads Nygaard switches from the same position in Denmark to Sweden. “Specsavers in Sweden has great potential to grow and take market… Read more »
No surprise ICA and IKEA are Sweden’s strongest brands in their category. But even Elgiganten, Statoil and Kjell & Co can call themselves that.
UK optician giant had a great year in Scandinavia. In Denmark, Sweden, Norway and Finland together the chain was driving customer volume up by 10.5 percent and improving sales by… Read more »