Stayhard acquires the Swedish fashion brand Castor Pollux – and appoints a new CEO.
Stayhard’s business has now moved in together with Ellos Group’s other operations in Borås. ”2015 will be an exciting year for us with several initiatives including new brands and a… Read more »
Last summer Stayhard’s founder Joakim Naumburg sold the majority of the company to Ellos Group. To best get the potential of cooperation Stayhard is now working with the ambition to… Read more »
Online fashion specialists Nelly.com and Stayhard targets the sports segment. In autumn one fashion site launches its own sports collection and the other creates a sports section.
The swedish e-fashion gazelle Stayhard.se has a new owner, The Ellos Group. Ellos buys 70 procent of the company from founder Joakim Naumburg.