Target and Marimekko in collaboration

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Target is teaming up with Finnish design house Marimekko.

“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, senior vice president, product design and development, Target.011016-TARGET-AWAY-01-322-Main-Open-v2-QC-R240

“We’ve had our eye on Marimekko for quite some time”, writes Target.

A visit to Helsinki and a glimpse into the local culture gave birth to the idea behind the Marimekko for Target collaboration, which is a limited edition collection.

Marimekko for Target features more than 200 playful, print-centric pieces that span outdoor décor, furniture and entertaining essentials, as well as beach and swimwear for women and girls.

“The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.” says Tiina Alahuhta-Kasko, president, Marimekko.

Standout items include the paddle board, inflatables, hammocks and swimsuits. The collection also features a number of firsts for Marimekko, including the bocce ball sets and parachutes.