”The customer flow has been amazing”

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Almost two weeks have passed since the Mall of Scandinavia opened.
After the tumultuous opening weekend comes the reactions from the shops.

“Success is the word! The customer flow to the newly opened center has been amazing. Sales have also exceeded our expectations, “said Roger Halvarsson, CEO of Hobbex.

Hobbex has 14 physical stores, including in neighboring shopping center Häggvik, and is no news to Stockholm residents.
Yet, says CEO Roger Halvarsson that it is the most successful premiere the hobby store chain had.

“Above all our drones are selling well, but also our gadgets and hobby products.”

Hobbex are established as E-commerce player in Sweden, Norway and Finland and is best known for the famous “Hobbex Catalog”.

In recent years, the chain has undergone considerable modernization in terms of range, store concepts and e-commerce.