The future of Gothenburg retail to be investigated

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Gothenburg is undertaking a comprehensive trading investigation of the city’s future need for retail trade and consumption and where it should be located.

”The city is in an extremely interesting growth and development phase,” says Fredrik Bergström, Head of WSP Analysis & Strategy who’s got the assignment.

The city is growing and need new space for commerce and services. The mandate includes investigating the need for new spaces of time in the city. This also includes providing business perspectives on trade developments in the city and a picture of what it requires of physical structures. The client is the City Planning of the City of Gothenburg.

WSP will undertake a comprehensive analysis that investigates the need for new areas for retail trade and consumption in the city. Trade inquiry will also show it where from a trade perspective,  is potential for new retail area and how different places relate to each other.

”The work will result in a picture of Gothenburg changes until 2035. The city is in an extremely interesting growth and development phase, thus the mission feels very exciting,” says Fredrik Bergström, Head of WSP Analysis & Strategy.