These are Denmark’s best retail ideas

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A shopping bag for the bike and the future location and loyalty app.

Dagrofa and development and investment company Capnova has today named the most innovative ideas in the retail sector. It happened at the finals at IDEAS 2015 in Ringsted.


17 innovation projects reached through the eye of the needle through to the presentation of the jury, which consisted of experts from the convenience Group Dagrofa and development and investment company Capnova.

The winners in IDEAS 2015 was Danish Bikezac and English-Australian Localz.

Bikezac impressed the jury with their bike friendly shopping bag. A product that solves a common problem for many people in their daily lives, which is an obvious innovation of a food group to go into.

Localz, an Anglo-Australian app maker, has developed an exciting online concept for customer loyalty. The focal point is a location and loyalitetsapp that improve the consumer experience and bridges the gap between the physical and the digital world when we shop.

“IDEAS 2015 is an attempt to take the lead of innovation within the Danish retail trade. Our initiative has been very well received and we have had to choose participants to today’s finals from a very strong field with many exciting proposals for concepts and products. The project fully meets the objective of creating a space where entrepreneurs from home and abroad to offer to our world of food retailing with innovative ideas, “says Per Thau, CEO of Dagrofa.

The two winning projects are now offered a 20-hour course with Dagrofa further sparring and development of their idea. Here, the parties will work to concretize projects towards a possible launch in Dagrofa’s more than 600 grocery stores.