This is how the collaboration between Expert and Stockmann will look like.
The store, which opens at the Itis-mall Thursday has the new Nordic concept – and will be the chain’s first click and collect store in Finland.
Expert opened next door to Stockmann at the large shopping center Itis in eastern Helsinki city center. It gives a sense of how the collaboration will look like when Expert move into the Stockmann department store in May – and how Expert’s future concept will look like.
Expert trailed its new Nordic retail concept in Finland when the chain opened in Raisio outside Turku, in May 2014. Itis is the first new concept store in the Helsinki region.
Expert Itis store has a whole new look. The store’s color scheme and product display represents a completely new concept that upgrades the range-exposure and makes it easier to find products.
The new store is also said to have a broader range of products designed to meet various customer needs.
Product areas such as consumer electronics, kitchen, home appliances, beauty and wellness have their own distinct entities.
The store is the first Finnish Click and Collect unit where the products ordered online can be easily retrieved directly from the store.
“The new store is much easier to shop in and is offering an extensive range of products to touch and try, and sellers will help everyone find their own needs just the right product. “Expert Chief Operating Officer Ville Honkanen tells Talouselämä.