The Danish Tiger-chain has decided to change name of the brand to Flying Tiger Copenhagen on all markets.
At the same time – the store expansion is set to more than double the number of stores in four years.
”We have a 2020 plan that we are one year into which we follow, and if we continue, we will reach 1,500 stores by 2020,” says Tiger CEO Xavier Vidal, to Børsen.
According to the 2015 financial statements, the growth adventure continues for Zebra A / S, the company behind Tiger stores. The Tiger CEO says the chain has a capacity to open 200 stores a year, reaching 174 last year.
But the new unit will open with the name Flying Tiger instead – and with Copenhagen added.
The name is tested in Japan and USA. The Tiger director says the more Danish sounding brand has enjoyed great success.
”We’re not going to change it at all stores from one day to the other. It is something that is going to happen continuously over a few years,” says Xavier Vida.
In Sweden, Tiger operates under the name TGR after a dispute with the former Swedish men’s fashion brand Tiger, now known as Tiger of Sweden outside Sweden.
Zebra A / S reports a record year where profits were 210 million DKK, and where turnover rose to 3.572 billion DKK ( 2.464).
” We have increased our turnover by 45 percent and at the same time strengthened the business in a number of key areas. We have also increased our storage capacity and established new warehouse close to our important southern European markets. We are very pleased with the results in 2015,” writes Xavier Vidal, in his comment.
At year-end reached the total number of Tiger stores 585 in 27 countries. About half of the new stores opened in the UK, Italy and Spain, surpassed the Danish market. In May 2015 opened the first store on Manhattan.