Two online stores merge for physical concept store

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Sister brands Addnature and Bikester deepen their cooperation and launch a joint concept store in Stockholm on 1 April.

For the two e-commerce stores, it adds a new contact with customers and further integration and development of their online stores together with the physical stores.

”Omnichannel is nothing new for us. It’s a concept we have worked with since 2004 when we opened the first Addnature store. It feels great to have the opportunity to add Bikester’s range in the physical store. We are confident that by opening more channels we will increase accessibility and exposure which will benefit us both online and offline,” says Calle Ringborg, Director Marketing and Events, Addnature.

The opening of the new store on Birger Jarl street 43 in Stockholm is celebrated with events, competitions and activities starting on Monday in the opening week. Among other things, a key to a bicycle will be hidden every day somewhere in Stockholm and the five who manages to figure out the clues and find the keys may collect a new bicycle each.