Uber-app trials merchant delivery program

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The taxi and delivery-app Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers.

TechCrunch quotes sources saying over 400 different merchants are currently in talks (or already testing) with Uber for same-day delivery.

According to TechCrunch, which has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program, Neiman Marcus, Louis Vuitton, Tiffany’s, Cohen’s Fashion Optical and Hugo Boss are all in talks with the Uber Merchant Delivery program. Spring, the mobile shopping app from David Tisch, is said to be a part of the initial test of the platform with a limited set of brands. The company has sent out an email offering Spring + UberRush for a limited time for certain brands.

Spring offers an interesting testing ground for this type of service, as it already has its own back-end for merchants to list the exact amount and type of inventory available on the Spring platform at any given time. Combined with Uber’s merchant program, those same vendors simply have to list the daily available inventory as opposed to weekly or monthly.

“Experimenting and finding new, creative ways for the Uber app to provide even greater value to our riders and driver partners is a way of life at Uber. We have been piloting UberRUSH with multiple retailers for the last year.” states an Uber spokesperson.

Uber’s original plan for merchant delivery was said to focus on large e-commerce retailers like Amazon and eBay, but getting inventory from local stores was more possible.