Varner Group set to open new chain for women

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Varner Group’s new fashion chain for women, Days like this, open the doors to eleven stores next week.
Cubus and Bik Bok is already specifically targeted at women, but now the Norwegian fashion group further such a chain in his portfolio with  11 new stores + online sales already this month.

”Days Like This is a brand new chain for women created by women. We believe in the Norwegian fashion, with a well-dressed and modern style with a focus on fine qualities and fits to suit women. Our concept in both physical and digital form should be a restroom offering big smiles and nice style,” says CEO Johan Jakobsson.


”We believe that there is a huge variety of girls in the market, but fewer for women. It is the gap we want to fill,” says Jakobsson to Netthandel.no.

April 14, the chain opens its doors in 11 shops in Stavanger, Trondheim, Bergen, Tromsø, Ålesund, Kongsberg, Sarpsborg, Hamar, Lørenskog and Sandvika.

April 24 opens the chain’s new online store. E-Commerce Manager is Stine Roald and store manager is Wanja Sande Rabben

”We have focused on making it as easy and inspiring as possible. We have taken pictures of all our clothes on models from different angles to make it easy to form an opinion about the clothes when you are unable to see them live. In addition, we want to inspire with tips and advice on how to deal with the major trends in fashion,” says Jakobsson.

The online store opens 24 April.

The online store opens 24 April.