Verkkokauppa.com invests in new Swedish online business

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Verkkokauppa.com will make a strategic investment of up to 200,000 euros in the Swedish e-commerce startup Vitvaruexperten.com Nordic AB.

CEO and founder of Vitvaruexperten is the former Media Markt CEO of Sweden, Mikael Hagman.

Vitvaruexperten.com focuses on selling home appliances online to Swedish consumers. Verkkokauppa.com will be a minority owner of the company together with the founders and other investors. The CEO Mikael Hagman is the former CEO of Media Markt in Sweden and also a member of the board of Verkkokauppa.com.

The investment is said to be related to Verkkokauppa.com’s purchasing cooperation strategy.

“Verkkokauppa.com will continue to develop its purchasing cooperation further with other retailers, and if necessary, take minority ownerships in strategic companies that will support our growth strategy and developing our existing business and other strategic goals in Finland,” says Samuli Seppälä, CEO, Verkkokauppa.com Oyj.