Victoria’s Secret has now made its third Swedish establishment public.
It will be in the shopping center Emporia in Malmö opening in March.
The new store is expected to open in March 2015 at Emporia and will have the Victoria’s Secret best-selling beauty products, luxury accessories and a specific range of panties.
”It is exciting to have received such a strong international brand at Emporia and supplements in a good way, Emporia’s already strong retail supply. That they chose Emporia its first establishment in the shopping center market in Scandinavia shows Emporias success and importance, ” says Thomas Aquizerate, Country Manager at Steen & Ström.
Victoria’s Secret is a part of L Brands, with more than 1000 Victoria’s Secret stores. Victoria’s Secret is operated by Agora Trading in Sweden, who opened the first two stores at Arlanda Airport in 2013 and at Hamngatan in Stockholm 2014.
Emporia shopping mall has 200 stores and restaurants in Hyllie district in Malmö. The shopping center opened in October 2012 and has an area of 70 000 square meters in three shopping levels and an open roof park