XL Bygg to open e-commerce with help from Bygghemma.se

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Bygghemma.se grew using XL Bygg’s retail and distribution network.
Now opens XL Bygg its own e-commerce, operated by Bygghemma.se.

XLhemma

XL Bygg, Sweden’s largest chain of independent builders merchants, is since its launch in Sweden in 2009, an established and strong player in building materials with operations across the country. But e-commerce towards the consumer market has lagged behind. But now is XLhemma.se launched.

Four years ago, as Bygghemma.se needed a distribution channel for the heavy building materials started a collaboration with XL Bygg.
Now, that XL Bygg needed a powerful e-commerce – and has turned to his partner and online specialist to create XLhemma.se

“By XLhemma.se we directly address one of the most extensive range of well over 150,000 products in the construction and interior, and with good opportunities for increased volumes of our branches,” says Bert Larsson, CEO of XL Bygg.

Although Bygghemma.se now will get direct competition from its partners, the online player writes that it’s had much to gain from cooperation with XL Bygg.
Most of the XL-Bygg stores are part of the launch, offering e-commerce throughout Sweden through XLhemma.se.

“We have not made any official forecasts of the volumes we will get in e-commerce, but we see the course potential and follow all industry figures and prophecies carefully. Important that we constantly learn from customer behavior, preferences and views, instead of just seeking a rapid increase in volume. This is a long-term solution that benefits all parties – not least our customers “, says Bert Larsson.

Bygghemma is present on all Nordic markets under the brands  www.taloon.com, www.bygghjemme.no and www.byghjemme.dk. Similar joint venture outside Sweden has not been communicated.